The latest phase of the fashion industry, which is fast fashion, has apparently reached its peak and will soon start to fade out. While fast fashion has offered people some really interesting and unique pieces of fashion for the longest time, the market is changing and many of the stores that offer fast fashion are going to have to adapt so that it can keep up with the changes. One of the ways that the market is changing is that more people are going online to do their shopping. Therefore, businesses that capitalize on this are going to have more of a chance at survival.
With Fabletics, the advantage is plenty. For one thing, it is not merely a business that has went online. It is actually a business that not only has started online but has also adopted a business model that is very promising when it comes to keeping its customers. For one thing, it is the returning customer that is going to give the brand its success. This is one of the reasons that it has made sure that it shows the customers that they are valued. They start off trying to get to know the customer so that she will feel welcome while shopping.
With all of this talk on the business model and customer care, it is important to talk about the main reason people would want to visit any type of fashion retailer. The fashion that is offered in these stores is the main draw, and Fabletics wants to make sure that they are not just selling clothes, but very unique and flattering clothing. When people buy clothes at Fabletics, they buy an upgrade to their image for multiple aspects of their lives.
Given that Fabletics is mainly online, they do everything they can to make sure that the customer is getting a good look at the products. Therefore, they always show the front and the back of the product so that the customer will see all of the unique styles and methods of putting together the piece of clothing. One thing they will realize is that these items feel every bit as unique as they look.
Fabletics, by the actress Kate Hudson, currently is battling with Amazon for a space in their activewear development. Fabletics, as a part of the activewear development, uses a membership mechanic to sell their clothing to their clients. Clients, such as Fabletic’s clients, like brands that are optimistic and that help the individual aspire. When this is combined with things like comfort as well as a membership, this results in a great combination.
Kate Hudson has achieved a brand full if high esteem that is also characterized by the nature of the services as well as the cost. Kate Hudson also continues to make sure that other factors that are important to the customers are also represented. This includes designs that are exclusive to Fabletics, recognition of the brand, amazing customer service and so much more.
Fabletics is able to offer their customers services that are customized at a cost that is half as much as the competitors. Fabletics realizes that it is easier to make others happy when you not only understand and recognize what they want but also who they are. Fabletics using the reverse showroom model where they continuously make sure that browsing is a positive experience. The system that they use allows them to be able to build relationships with their clients, have their clients depend on them and even become better acquainted with different local markets through different exercises and different occasions.
This experience of co-founding Fabletics has been a winning exercise for Kate Hudson. Fabletics has grown significantly in just four years after opening. Those who are members of Fabletics receive shorts or pants and a sports bra each month for just $49, and the chosen outfit is dependent on their style preferences. Fabletics started and has succeeded with the idea of offering their clients a personalized experience and fashion that is always on-trend for half of what the competitors cost.
Athleisure apparel is a continual growing trend. A lot of the trend is grown by the millennials due to the fact that they tend to be more health conscious and they have standards that are more relaxed when it comes to clothes, even while in the work place. Fabletics not only tracks their clients preferences, they also have continually predicted the future demand with much accuracy. This is why Fabletics isn’t threatened by places like Target and Walmart lowering the prices of their active wear.
When movie star Kate Hudson launched her athletic apparel brand Fabletics in 2013, it seemed to many like just another Hollywood celebrity putting her name on a product. However, the company is currently worth over $250 million and Hudson has established herself as a fierce entrepreneur who is unafraid to take risks.
When customers visit the Fabletics website, they can choose from hundreds of athletic apparel items. The brand is known for its large variety of sports bras and leggings that come in different styles, colors and patterns. Additionally, the store carries jersey dresses, jackets and gym bags that have high-fashion appeal.
What makes Fabletics unique is that it operates as a subscription service as well. Customers who shop on the company’s website are encouraged to join the VIP membership program. Then, at the beginning of every month, they are sent a complete workout outfit in the mail for a monthly fee of $49.95.
When Joanie and Heather of thekrazycouponlady.com received their first outfits in the mail, they were thrilled to see that Fabletics selected outfits that perfectly reflected their personal styles. They also noted that Fabletics clothing is comfortable and built to endure intense workout sessions.
When Hudson launched a handful of physical Fabletics stores across the country a couple of years back, she did so using the “reverse showroom” strategy. Instead of relying on physical stores to earn additional revenue, she uses these stores to bring more sales to the website. About 30 to 50 percent of customers who walk into a Fabletics store are already VIP members who want to try on pieces in person. Approximately 25 percent of customers who purchase an item in a store end up becoming VIP members before they leave. When a customer tries on an item in the dressing room, that item is added to their online Fabletics shopping cart.
The strategy is paying off. Fabletics continues to grow tremendously each year. Hudson is planning to launch several more Fabletics stores across the United States and overseas over the next five or so years. The company is doing so well that Fabletics is selling more than Amazon’s fashion apparel outlet. It’s obvious that Kate Hudson is an entrepreneur at heart.