Keeping up with some of the latest trends in the marketing industry can be one of the biggest challenges that business owners and their marketing specialists may face as they move into the next phase of online marketing strategies. Because not all companies are the same, different strategies are being used to increase conversion rates and the profits generated on most sites today. So, for those who may be concerned about what types of trends are affecting the way products and services are being presented to consumers, here is some invaluable information that you should know about personalized merchandising and how it is affecting the ecommerce world as a whole.
Product Centric vs Customer Centric Planning Changing
Aside from the new innovations in technology and the way products are being presented to consumers, there is a new wave of initiatives in this industry that concentrates on different methods of reaching a target audience today. Specifically, when it comes to the types of software systems and applications being used to increase a sites conversion rates. Unlike the older traditional methods of merchandising that focuses on product centric sales promotions, the newest marketing schemes are now focusing on the customer as it relates customer centric sales. Therefore, whenever an individual visits a site online to shop, the choices that they make can be influenced by the businesses Personalized Merchandising automated processes.
Goal and Objective is to Match the Customer with the Product
Typically, with this customer centric sales tactic, the goal and objective is to match the customer with the types of products that they need and prefer. Therefore, the concept of Personalized Merchandising is vastly different from the concept that focuses on selling specific items to anyone in the target audience that will buy them. For instance, a customer centric sales environment will encourage the individual to buy products that is listed in their personal profiles. So, the individual is more apt to purchase what is being displayed to them. On the other hand, when the company is using a product centric buying process, the products offered may or may not be of interest to the individual. Especially, because the item is being offered to a broad audience of buyers that may not have interest in the product at all. In either case, it is essential that both small and large companies adopt the latest trends in the industry so that they can take advantage of tried and true automated systems that meets specific consumers’ needs. Visit Sentient’s profile at Linkedin.