How Kate Hudson’s Fabletics Is Redefining Online Retail

When movie star Kate Hudson launched her athletic apparel brand Fabletics in 2013, it seemed to many like just another Hollywood celebrity putting her name on a product. However, the company is currently worth over $250 million and Hudson has established herself as a fierce entrepreneur who is unafraid to take risks.

 

When customers visit the Fabletics website, they can choose from hundreds of athletic apparel items. The brand is known for its large variety of sports bras and leggings that come in different styles, colors and patterns. Additionally, the store carries jersey dresses, jackets and gym bags that have high-fashion appeal.

 

What makes Fabletics unique is that it operates as a subscription service as well. Customers who shop on the company’s website are encouraged to join the VIP membership program. Upon signing up, they fill out a questionnaire so that Fabletics can get a feel for their fashion tastes and the types of workouts that they like to perform. Then, at the beginning of every month, they are sent a complete workout outfit in the mail for a monthly fee of $49.95.

 

When Joanie and Heather of thekrazycouponlady.com received their first outfits in the mail, they were thrilled to see that Fabletics selected outfits that perfectly reflected their personal styles. They also noted that Fabletics clothing is comfortable and built to endure intense workout sessions.

 

When Hudson launched a handful of physical Fabletics stores across the country a couple of years back, she did so using the “reverse showroom” strategy. Instead of relying on physical stores to earn additional revenue, she uses these stores to bring more sales to the website. About 30 to 50 percent of customers who walk into a Fabletics store are already VIP members who want to try on pieces in person. Approximately 25 percent of customers who purchase an item in a store end up becoming VIP members before they leave. When a customer tries on an item in the dressing room, that item is added to their online Fabletics shopping cart.

 

The strategy is paying off. Fabletics continues to grow tremendously each year. Hudson is planning to launch several more Fabletics stores across the United States and overseas over the next five or so years. The company is doing so well that Fabletics is selling more than Amazon’s fashion apparel outlet. It’s obvious that Kate Hudson is an entrepreneur at heart.

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Adam Milstein and the Power of Philanthropy

Adam Milstein has an active role in the Southern California area in a wide diversity of interests. His professional position as successful business leader in the commercial real estate sector since 1983 has brought him prosperity and success.

His active position as co-founder and National Chairman of the Israeli-American Council is only one of many Jewish organizations he belongs to; in addition to several groups that benefit Israeli-Jewish-American families from all over the U.S., he also belongs to an organization that distributes educational material in Hebrew to teach Jewish values to the younger generations. On top of these impressive accomplishments, Adam still finds time to participate in his many philanthropic activities as well.

Adam Milstein first came to Los Angeles as a student enrolled at the University of Southern California. His high ambitions, keen intellect, and the effervescent energy of youth soon brought him many opportunities for success. Learn more about more Adam Milstein: http://www.jpost.com/Author/Adam-Milstein

After graduating from USC with an MBA in financial entrepreneurship, Adam states that he received low offers of employment from companies who did not take his knowledge and experience into account. This actually turned into an opportunity for Adam, because he made the decision to start his own business in real estate investments.

Hager Pacific Properties is the successful result of his decision to pursue a career in commercial real estate, which in the Los Angeles area is a highly lucrative enterprise for the right person at the right time.

Through knowledgeable business planning, investment, and good timing, Adam Milstein built up a sizeable real estate portfolio that has also fulfilled his interests in philanthropy. By helping others in the community through his philanthropic activities and participation, Adam has found that his daily job has become more intriguing and satisfying than ever.

For Adam Milstein and for the community he serves in such a positive way, the avenues to success are mutually beneficial.