Kenneth Goodgame is a sales and retail, merchandising expert. He employs smart business strategy combined with streamlined financial oversight to help create OEM excellence worth millions and billions of dollars. Kenneth Goodgame delivers a balance of quality assurance systems, key performance indicators, employee engagement and corporate alignment to enable profitability and improved performance. Goodgame’s extensive experience gave him the unique ability to identify market trends and retail shifts and make the necessary adjustments and avoid mistakes that could be costly.
Goodgame’s educational background included earning a Bachelor of Science in Marketing from the University of Tennessee. He began his career in retail as a purchasing manager for indoor garden inventory and managed a 20% growth in sales. He oversaw annual store openings while training store managers and sales associates for the new stores. He negotiated with vendors securing contracts for merchandise, as well as product placement in stores. He also developed very successful product branding and management programs that led to the capture of significant market shares.
He utilized his education and successfully managed and directed major retail corporations resulting in growth and expansion. He developed multi-year comprehensive plans leading to long term growth while retaining a stable retail market place. Goodgame also built and re-built management and sales teams and sparked greater sales with his effort. Goodgame successfully implemented merchandise rebate programs that increased sales both financially and number of units sold.
Goodgame’s marketing flair and expertise led him to always seek new challenges through each move in his employment maneuvering. He turned around underachieving sales teams and brought greater exposure to retail programs. He developed and launched national trade campaigns for television and print media generating millions in sales. He identified appropriate companies and products for acquisition and integrated them into existing retail stores.
One of Goodgame’s greatest success stories is with True Value Hardware Stores. As senior Vice President and Chief Merchandising Officer, Mr. Goodgame managed global purchasing and active inventory SKU’s. He is responsible for category management, merchandising investment, pricing management and visual inventory productivity.
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