How the Digital Showroom has Helped Fabletics Grow

Today’s consumer has more research options than ever before making a buying decision. Many consumers will research several products and read multiple reviews before making something as simple as what brand of coffee to buy. Having a reverse showroom allows your target buyer to do all of their research in one place, on the terms you would like to set.


Fabletics has become the brand to model after when considering a reverse showroom technique. The women’s athletic wear company was founded by actress, Kate Hudson, and was specifically designed to build itself around the reverse showroom strategy. Parent company, TechStyle Group, is a veteran in the world of e-commerce companies for women.


Traditional showrooms, or retail locations, have a great deal of expense to account for before they even open their doors. Building space or leasing space is the largest expense and many others add up in a traditional showroom. Reverse showrooms allow companies, especially startups with modest funding, to get a foot in the door without a lot of initial overhead.


Fabletics has mastered the reverse showroom strategy and then gone above and beyond. The company website feels like an online community. It feels like entering a store through your computer. There is a heavy focus on social media engagement. This makes it feel almost like a true online community of other lovers of Fabletics.


Kate Hudson and Fabletics

Kate Hudson is the face and the lifeblood of Fabletics. While many people believe she is simply the spokesperson, she is integrally involved in day to day operations at the company. She owns the entire vision for social media and advertising strategy and works with the creative team to develop content. She also studies sales data to make sure she is always in the loop with how Fabletics items are resonating with its member base. While she says her first love will always be acting, she plans to continue her role with Fabletics as the company grows to a global entity.


Lifestyle Quiz

Fabletics offers a unique LifeStyle Quiz designed to give every visitor to its website a unique customer experience. The quiz is just a few short questions. These questions are things like what type of workout you enjoy, if you enjoy working out indoors or outdoors, and your fashion choices. The results of the quiz create a unique customer experience designed to meet your needs.

Keeping Up With the Latest Changes in Personalization Merchandising

Keeping up with some of the latest trends in the marketing industry can be one of the biggest challenges that business owners and their marketing specialists may face as they move into the next phase of online marketing strategies. Because not all companies are the same, different strategies are being used to increase conversion rates and the profits generated on most sites today. So, for those who may be concerned about what types of trends are affecting the way products and services are being presented to consumers, here is some invaluable information that you should know about personalized merchandising and how it is affecting the ecommerce world as a whole.

Product Centric vs Customer Centric Planning Changing

Aside from the new innovations in technology and the way products are being presented to consumers, there is a new wave of initiatives in this industry that concentrates on different methods of reaching a target audience today. Specifically, when it comes to the types of software systems and applications being used to increase a sites conversion rates. Unlike the older traditional methods of merchandising that focuses on product centric sales promotions, the newest marketing schemes are now focusing on the customer as it relates customer centric sales. Therefore, whenever an individual visits a site online to shop, the choices that they make can be influenced by the businesses Personalized Merchandising automated processes.

Goal and Objective is to Match the Customer with the Product

Typically, with this customer centric sales tactic, the goal and objective is to match the customer with the types of products that they need and prefer. Therefore, the concept of Personalized Merchandising is vastly different from the concept that focuses on selling specific items to anyone in the target audience that will buy them. For instance, a customer centric sales environment will encourage the individual to buy products that is listed in their personal profiles. So, the individual is more apt to purchase what is being displayed to them. On the other hand, when the company is using a product centric buying process, the products offered may or may not be of interest to the individual. Especially, because the item is being offered to a broad audience of buyers that may not have interest in the product at all. In either case, it is essential that both small and large companies adopt the latest trends in the industry so that they can take advantage of tried and true automated systems that meets specific consumers’ needs. Visit Sentient’s profile at Linkedin.

Todd Lubar on the Prospects of Smart Technology

The global economy is inherently affected by the introduction of innovative forms of technology within society. Historically, the economic possibilities created by these innovations have drastically changed the overall human condition, impacting a number areas, ranging from ease of travel to lifespan. The job market is often significantly affected by changes caused by technological advances, disrupting markets by eliminating old jobs and replacing them with new, more lucrative positions. According to Todd Lubar, were are currently in the golden age of technological advances, as their impact is being felt all over the world, including in developing countries which is currently enabling them the capabilities to catch up to the western world. You can visit to see more.

According to Inspirery, Innovation is apparent in nearly all competitive markets, yet the real estate sector has been slow to implement new ideas – that is, until recently, when forward-thinking entrepreneurs such as Todd Lubar, have been combining it with the innovations developed in the tech sector. In his opinion, smart homes represent the future of the real estate industry, as the internet of things, has rapidly changed the way in which household tasks are being performed. Smart homeowners are now able to control things such as climate, lighting, and locks from remote places and those inhibited by a physical handicap are finding tasks that were difficult, or even impossible just a short time ago, able to be executed with relative ease, increasing the chances of fully independent living. Check out Medium for more.

Today, Todd Lubar is the head of TDL Global Ventures, LLC, and spends the majority of his time navigating the real estate market, pushing for greater implementation of smart technology in the home. After graduating from Syracuse University, Mr. Lubar worked at Crestar Mortgage Corporation, before moving on to Legacy Financial Group, where he played a prominent role in increasing their loan volume to hundreds of millions of dollars each year. Throughout his career, he has been heavily involved in several industries, primarily mortgage banking, while also dabbling in the demolition and nightclub industries. He has received a myriad of awards throughout the course of his career and was listed as one of America’s top mortgage originators for a number of years.

Getting to Use the Services of Sahm Adrangi

If you have tried investing in the past, you know how difficult it is to do the work on your own. This is why a lot of people have chosen to work with the experts and know that this is something they will be able to benefit from on their own. Make sure that you use the professional services of Sahm Adrangi and see if he can help you out. By doing this, you’re going to find that it helps you feel confident in your own ability to invest, and this is going to save both time and hassle on your own accord.

The problem that so many people have with investing is that Sahm Adrangi is one of the best choices available to meet their needs. Once you make the decision to work with the experts, it is just a matter of having them do an amazing job at just about any type of work that is necessary. Now that you have the ability to work with the pros, you will find that this helps you to get the majority of your work done, and it is something that is sure to be a prime example of what is necessary for yourself. There has never been a better way for you to make use of this option than right now, so be sure to contact Sahm Adrangi and see if he can work with you on better investments. To know more about him click here.

The reason a lot of people have chosen Sahm Adrangi for investing is because of the experience that he has. The problem that so many have is that when they choose to invest, they are doing so without the aid of tools and skills. This can cause them to have problems in terms of investing, and it is something that is a lot worse than you might think because it is all too easy for you to lose money in the long run. There are many benefits to choosing Sahm Adrangi and this is why this is an expert who is going to help you in terms of getting the most out of the process.

Bob Reina Continues to Empower Effective Communication.

Talk Fusion was created by Bob Reina after a failed attempt at communication. In 2004 he had tried to communicate through email using a video, which at the time was a technological impossibility. Stymied in his attempt to share his idea, Bob Reina, after collaboration with Jonathan Chen, created his first product and Talk Fusion was born.

Enabling the effective communication of ideas has been steering the company since its inception in 2007 and has led to innovations that have changed the way companies communicate.

Talk Fusion’s recent enhancement to their Live Meeting software is the latest development of Bob Reina and his team. Already a market leader in video meeting and presentation software, Live Meeting has updated its interface and harnessed the power of WebRTC technology, which allows video transmission directly through a web browser, eliminating the need for additional plug-in software (like Adobe Flash) for viewing video files, helping corporate meetings and presentations start on time and with a minimum amount of fuss. Talk Fusion has also addressed and reduced the “echo” that tends to accompany these types of software packages.

A dedicated philanthropist, Bob Reina also allows non-profit organizations to take advantage of this software, enabling them to easily take advantage of effective video communications. While Mr. Reina is a dedicated animal lover and is well known for his contributions to the Tampa Bay Humane Society, he provides the opportunity for each associate to donate a Video Suite to the non-profit of their choice. As a former police officer turned entrepreneur, Bob Reina knows the importance of community involvement and support and Talk Fusion will continue to allow non-profit organizations to effectively spread their message.

With software products ranging from video email to presentations transmitted to hundreds, Bob Reina and Talk Fusion will continue to develop effective ways to express and send a corporate (or non-profit) message. Learn more:




Tony Petrello Assists With Harvey Recovery

Anthony Petrello, better known as Tony Petrello is the Chief Executive Officer (CEO) of Nabors Industries Ltd. Petrello has been the CEO of this industry since October of 2011. He became CEO after holding the title of president at Nabors since the year 1991. Petrello has contributed a great deal to this company and has and continues to be a large part of the success that is achieved at the company.

Tony Petrello is an extremely credible resource at Nabors Industries. He began his path to success at Yale University. While attending Yale University, Petrello acquired his bachelor’s and master’s degrees. Both of these degrees were in Mathematics. After acquiring those two degrees, Petrello then went on to get his J.D. J.D. stands for Juris Doctor degree and it is a required degree if you plan to practice law. Tony received his J.D. from the prestigious Harvard Law School and is able to practice law. Tony is great at what he does, and he seems to be a natural born leader. He has led or directed various organizations and businesses before becoming the CEO of Nabors Industries.

Before Nabors, Petrello worked with a number of companies. He spent a good amount of his career, 12 years, at one firm. In 1979 he worked with the Baker and McKenzie law firm in New York. At this firm, he worked his way up to managing partner. Today, along with being CEO of an Industry, he is also the director of some other corporations. At Stewart and Stevenson, LLC, he has been the director since early 2011. He is also the director of Texas Children’s Hospital, Incorporated, and Tony Petrello has made a great name for himself and has not been selfless during the process of his success and currently.

The devastating hurricane that recently hit Texas is more than well known. Residents in Texas lost their assets, homes, and much more. As an Industry, Petrello made the executive decision to make an effort to assist those who needed help due to Hurricane Harvey. They were a great help during hard times and were flexible with their work. They helped out wherever they were needed. Along with going to help, Petrello also matched their earnings, donating a total of 173,622 dollars to the relief benefit. Giving back to the community and assisting those in need shows the morality and kind-heartedness of the Nabors Industry.


The Man Of The Decade: Bernardo Chua

Bernardo Chua, a multi-level marketing expert, was raised in the Philippines. He is a highly successful man in the Pacific region. His contributions are numerous and he is highly visible within the corporate arena. His family originated in China, and they later immigrated to the Philippines.

Mr. Chua is certainly business savvy, and he is a well-respected entrepreneur. He is noted for his contributions to Gano Excel. Mr. Chua was also granted direct sales company awards on five separate occasions, as his work is well-recognized.

Ganoderma, a company that specializes in: tea and coffee, is another one of Mr. Chua’s contributions. He has done a great deal of research on the polypore mushroom(s).

In this area, Mr. Chua remains highly regarded, as he has shared a great deal of knowledge, globally. Bernardo Chua has a tight relationship with his producers and contributors. He is business savvy and he is a knowledgeable investor.

In many areas, Mr. Chua aims to give back to his community, and he does this quite well. Through outsourcing, he has found lucrative avenues for success. He desires to present high quality products to all of his interested consumers.

Throughout his career, he has engaged in strategies that assisted with expansion. Successfully, he has managed to extend his business ventures into countries like: Canada, Hong Kong and the United States. Globally, his work has been identified by many interested consumers and investors.

Organo Gold has produced great profitability for Mr. Chua, and he intends to continue venturing into this lucrative field. As the (C.E.O.) Chief Executive Officer and founder of Organo Gold, Mr. Chua has truly expanded his options.

Organo Gold is a company that produces healthy, organic coffee from a supplement called: Ganoderma Lucidia. Mr. Chua’s work in advancing this product has proven to be greatly profitable, and he has changed many lives. By outsourcing this product, he has been able to tap into various markets worldwide.

Zoominfo believes that The billion dollar coffee industry has benefited from the work of Bernardo Chua. He certainly continues to leave his mark in this booming industry, and he will continue to thrive.

The Growth of Fabletics in America and Beyond

Fabletics is the brand that just keeps on growing. It is big in America, and this company is growing in other areas like Spain, France, Canada and Australia. It has slowly been building a fan base that continues to move up in the ranks. It is a brand that builds a customer base that is strong around the world. That is why it may be able to successfully compete with Amazon.


While Jeff Bezos is opening physical stores like the grocery store called Go, Kate Hudson is opening up more of the brick and mortar stores. This is possible because Kate Hudson has already had a big crowd online, and this has allowed her to really look at the way that people are demanding more from physical stores.


For Kate there has been an assessment of all the people that were interested in physical stores. She knew that there were people out there that wanted to touch and feel. This is what has allowed her to successfully open more stores and build a better brand with Fabletics. People that buy clothes may opt for online methods, but this does not always work out. Sometimes it just all comes down to trying on the clothes before you make the decision to buy. This is why consumers are anticipating the online transition to the physical stores. They have the ability to shop and feel what they are buying. When it comes to clothes there are a lot of people that are going to want to spend their money only when they try clothes on.


It makes sense for try clothes on before a business is made, and Kate is trying to cater to all of those that are looking for this as a possibility. She is showing a lot of people that Fabletics is the company that is moving into a leadership position because the brand stays innovative. There are clothes that Kate Hudson is helping to design. There are clothes that are being designed by Demi Lovato that are part of the Fabletics brand. All of this makes Fabletics a stronger company than Amazon when it comes to athletic clothing.


Jeff Bezos may be holding things down in every other spot, but Kate Hudson has managed to take over when it comes to athletic clothing. She has done great things for this brand that was merely a newcomer 10 years ago.

Success Marks Todd Lubar’s Career as a Real Estate Developer

Baltimore has become a Charm City as far as young professionalism is concerned. While it may seem as if Baltimore is experiencing a decline in its population, it continues to perform amazingly with the young professionals. The rate at which the economy of Baltimore is growing will affect this trend in the future. As the presence of the younger demographic in the city consolidates, demand for more apartment options will increase. Real estate developers are now embarking on refurbishing older buildings into modern living options for city dwellers. That has increased housing options significantly.

Meanwhile, Baltimore seems focused on streamlining its public transport system. That will make the city even friendlier to city dwellers. Some project that this initiative will also foster growth in the greater metropolitan areas. In fact, suburb dwellers will now be able to access the city for work easily. Additionally, Baltimore’s business community will start to blossom. There have been plenty of initiatives geared towards helping Baltimore improve its business space for companies that would want to open offices or relocate to the city. As a result, start-up companies have started to perform quite well. In the recent years, Baltimore has built an excellent reputation in the business community for attracting top talent and supporting start-up companies from the surrounding areas.

Todd Lubar has established himself as a successful real estate developer in Maryland. He has worked in the real estate industry for over 20 years. Combined with his extensive background in credit and finance, Todd Lubar is well-positioned to help people realize their dream of becoming homeowners. He currently works at TDL Ventures as the President. Here, Mr. Lubar focuses on scaling the company globally. See,

According to, Todd Lubar owns and operates several companies involved in demolition, entertainment, and real estate. As one of the world’s top mortgage originators, Todd Lubar uses his sales acumen to keep improving his bottom line. He has always been drawn to the world of business and is passionate about helping others realize their dreams of owning homes. Todd Lubar wants to establish himself as a community volunteer and entrepreneur in Baltimore.

Lacey and Larkin Empower Others for the Vision

The little good this world had left is eroding before our very eyes. The new rulers of this country are not politicians or people, but evil, tyranny, and dictatorship. As the world moves more Nationalist and totalitarian, we are watching as the equality of all humankind withers.

Perhaps we have seen this most prominently in the desecration of immigrant rights. Indeed, Michael Lacey and Jim Larkin have discovered this.

Michael and Jim are the owners of the Phoenix New Times And The Village Voice media. It was through these two channels that they broke the news of the awful crimes that Sheriff Joe Arpaio had committed. Maricopa County Sheriff, who the media proclaimed was America’s Toughest Sheriff, had committed what would be considered hate crimes against his fellow man.

His first crime was to encourage his police force to begin racially profiling the people in the state of Arizona. In addition to this, he provided incentives for any police officer who could convict an illegal immigrant. To make their life as much hell as he could, Sheriff Arpaio specifically would rig the jail cells to be unsanitary, dangerous, and disgusting for when the Latinos arrived. While it pains me to say this, he was so successful integrating those jail cells that many Latinos died because they spent time there.

When Michael Lacey and Jim Larkin heard of these crimes, they knew they had to do something. So they did what they could do, they published the report in the news. Read more: Jim Larkin | Crunchbase and Lacey and Larkin Frontera Fund

When Sheriff Joe Arpaio discovered this, he was furious. He told all of his closest men that he planned to get revenge on Michael Lacey and Jim Larkin. He would do this by getting black unmarked SUVs together, equipped with wrong license plates so he could not be identified, and would roll up to the homes of these two proud citizens and threatened them in the cover of darkness.

Also, Sheriff Arpaio illegally entered their homes; he threatened that he would take them to jail and hurt them badly unless they gave him all the evidence they had on his crimes. Their courage held and they refused. Sheriff Arpaio made good on his words and dragged them to jail.

When the story broke that two innocent men were being held by a fascist County Sheriff the nation exploded in an uproar. It was only underneath this pressure that Sheriff Arpaio released these two gentlemen.

After these events, Michael Lacey and Jim Larkin with Sue the Maricopa County and win in a lawsuit of $3.75 million. They would use this money to help fund organizations that wanted to promote immigrant rights and raise awareness so protestors could march freely.